Specialty Insurance Agency

Insuring performers & vendors since 1992

Office Hours

Monday - Thursday
10 a.m. - 5 p.m. Central Tim

The office is not open Friday - Sunday, but online services are available these days

Holiday hours vary - see the bottom of page for details.

Contact Us

Specialty Insurance Agency
PO Box 24
New Richmond, WI 54017

Phone: 715-246-8908

Fax: 715-246-4257

Email: info@specialtyinsuranceagency.com

Better Business Burearu

About Us

Specialty Insurance Agency is a boutique insurance agency servicing performers and vendors across the United States.

As a small, family-owned business, SIA was established on the values of service, community, and perseverance. We understand the dream of doing what you love, the fortitude it takes to pursue one’s passion, and the struggles of being the little guy in world of corporate monoliths. We carry that dream, that passion, and that tenacity into our business, serving artists and small business owners across the nation.


Specialty Insurance Agency has been a family-owned, family-run business since 1992. Not only is insurance in our blood, but so is being an artist. So is performing.

Founder Al Fellerman was an insurance agent since 1967 and Shrine Circus clown since 1973. In 1992, Shrine clowns were required to purchase their own liability insurance - coverage not widely available at the time. To cover not only himself but the rest of the Shrine clowns struggling to find insurance as well, Al established Clowns of the US, SIA’s first performer policy insuring clowns across the United States in 1992.

Al’s daughter, Stephanie Weiss, joined the business in 1999. Stephanie worked with SIA’s underwriters to expand the types of performers covered under our policy. We started offering coverage to jugglers, face painters, balloon twisters, storytellers, emcees, magicians, puppeteers, and ventriloquists in addition to clowns.

In 2004, Stephanie officially acquired SIA and continued working to expand our coverage base to an increasingly wide array of performers. In 2010, she began a new policy covering mobile vendors selling their wares at fairs, festivals, farmers’ markets, and the like. In 2015, SIA began offering Inland Marine insurance as an optional coverage protecting our clients’ business personal property - and she’s continued to expand our optional coverages since, adding Entertainer Assistant, Sexual Abuse and Molestation, and, most recently, Data Breach Cyber Liability optional coverages.

Stephanie’s daughter, Heather Zenzen, now works alongside Steph in the SIA office. Heather is a licensed insurance agent with a background in marketing, communications, and creative writing. She’s supporting Steph’s efforts to expand SIA’s product lineup and provide exceptional customer service to our clients. Steph’s son-in-law, Noah Zenzen (also a licensed agent), has been working behind the scenes as well since the early 2000’s supporting SIA’s technological needs.

Stephanie’s grandchildren aren’t yet insurance agents, but they are young performers following in their great-grandfather’s footsteps. Her oldest granddaughter, Grace, is an independent aerialist insured by SIA (and yes, she pays full price - no family discounts here). Her youngest grandchild, Ava, performs with the Saint Paul-based youth circus, Circus Juventas - sometimes even as a clown.

Mission Statement

To deliver quality insurance products to our clients with a high level of service, and to earn lasting relationships built on a foundation of honesty, integrity, and trust. Specialty Insurance Agency is committed to providing the industry’s best level of service. We work hard to provide affordable insurance programs for our members. It is our firm belief that individuals still place a high value on service and recognize the need for professional, competent insurance advice and quality insurance products. It is our objective to provide our customers with the best of both.

Office Hours


Monday - Thursday, 10:00 a.m. - 5:00 p.m. CST

The main office is closed Friday - Sunday.

Limited online services are available when the main office is closed.


Holiday Hours:

Closed New Year’s Day
Closed Memorial Day
Closed Independence Day
Closed Labor Day
Closed Thanksgiving
Closed Christmas Eve
Closed Christmas


Contact Us


Specialty Insurance Agency
PO Box 24
New Richmond, WI 54017-0024

Ph: 715-246-8908

Fax: 715-246-4257


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